JAKARTA — Stepping out of the classroom and into the fast-paced world of media production, students from the Communication Science Department embarked on an exclusive media visit to Jakarta on August 11, 2026. The educational tour, which served as a practical implementation of the Mass Communication Course, brought the students directly into the core operations of two distinct media powerhouses: Trans7 and Berjaya Entertainment.
Designed to bridge the gap between academic theories and real-world media practices, the visit gave future broadcasters and media strategists an up-close look at how mass media content is produced, distributed, and monetized in today’s digital era. The first stop of the day was the headquarters of Trans7, one of Indonesia’s leading national television stations. Here, students were welcomed into the dynamic environment of corporate broadcasting.
During the visit, students learned how a major network operates on a daily basis. The tour highlighted several key areas:
- Live Studio Production: A walkthrough of the main studios, demonstrating how lighting, sound, and floor directors synchronize during live and taped broadcasts.
- The Control Room: A look behind the glass where directors make split-second decisions to switch cameras, cue graphics, and monitor audio levels.
- Content Strategy: An insightful session with Trans7’s production team about programming strategies, target audience analysis, and how traditional TV is adapting to the streaming age.
The experience allowed students to visualize the immense teamwork required to run daily national broadcasts and contextualized the broadcasting concepts they’ve studied on campus.
Navigating the Digital Wave at Berjaya Entertainment Following the television studio tour, the cohort headed to South Jakarta to visit Berjaya Entertainment. Known as a rising Digital Creative Agency and Intellectual Property (IP) maker, Berjaya Entertainment provided a stark, fascinating contrast to the traditional corporate TV model. If Trans7 represented the scale of mass broadcasting, Berjaya showcased the agility of modern digital media. Students gained insights into:
- Digital IP Creation: How to conceptualize, pitch, and build creative IPs tailored for digital audiences, including YouTube and social media platforms.
- Content Marketing & Agency Life: The operational workflow of a creative agency, from handling client briefs to executing off-air and on-air entertainment programs.
- New Media Engagement: Understanding analytics, community management, and how to maintain relevance in an algorithm-driven landscape.
This media visit wasn’t just a tour; it was a core component of the Mass Communication curriculum. By comparing a massive national broadcast network with a specialized digital creative agency, students could see the full spectrum of mass media today.
“Seeing the theories we discuss in class actually happening in front of us changes everything,” noted one of the participating students. “It makes the pressure and the creativity of the media industry feel very real.”As the media landscape continues to evolve rapidly, field experiences like the August 11 Jakarta trip remain crucial. The Communication Science Department hopes that by directly engaging with industry professionals, students will return to campus not just with better insights for their final projects, but with clearer visions for their future careers.
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